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"We're just going to 'try' it in the classifieds first and 'wait' and see what happens"
"baby boomers are coming here to retire"
"Our property is the best on the street"
"There's no inventory" .......Sound familiar?
Q) Why do Classified Private Sellers have a 99% Failure Rate?
A) Their patience wears very thin very fast. A classified advertiser will get excited when the phone rings a half dozen times a day from a small classified ad. They are willing and eager to answer the same buyer questions over and over and over...."it's a 3 bedroom 2 bath with great views, large living area, large kitchen, large yard with great landscaping".... Is it any wonder after 2 or 3 months of trying the classifieds that sellers tire when the next buyer calls and asks the same redundant questions?
Why pay to advertise in the Private Real Estate Magazine, $595 for an ad when a tiny classified ad on average is only $30 a day. After all, those late night TV shows claim that you can become rich with "tiny classified ads." Well, if a classified advertiser is at least as good as a full-time real estate agent, the classified advertiser will end up spending over $4,500 on classified ads since agents take at least 150 days on average to get a property sold. Is it any wonder why "classified FSBO's" have a 99% failure rate.
Spending $30/day vs. $595 for an ad... on the surface looks like an easy choice, however, most owners are not marketing experts nor do they get the same marketing exposure with a "tiny classified ad" compared to the comprehensive non-stop photo marketing system that we offer. All the items we include as part of our marketing package are designed to ensure your success as a Private Seller AND we have a 100% money back guarantee!
The typical classified ad caller will ask all the questions of the owner that could have been answered in 3 seconds with our full colour magazine ad. The magazine ad also directs the potential buyer to our website, where your listing is featured with meticulous detail. A picture is worth a thousand words in the Private Real Estate Magazine. Do you really want to explain for half an hour 10 times a day to any caller, trying to imagine what your property looks like or has to offer? Wouldn't you rather have massive marketing working for you to instantly qualify an interested buyer as well as disqualify a non-buyer? Classified ad callers are generally lazy and want an unrealistic deal. They rely on hours of your time trying to imagine what your property looks like or what it has to offer.
Classified advertisers are so excited that their phone is ringing, they'll typically invite just about anyone (qualified or not) to the property time and time again.
We will leave you with one last thought on this topic. If you have access to a classified real estate paper open it up right now and have a good look at it. What do you see? Logically you should be looking at photos of homes being sold, but in reality what you see are hundreds of smiley faces. That’s right folks, what you are seeing are faces of real estate agents advertising themselves, not the houses that they are being paid to sell. In many cases it is like looking at a high school yearbook, with more portraits than homes. At five to six percent commission agents can not only get rich but now perhaps a little famous too. We’re here to make sure that does not happen.
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